Nama's AI scorecard currently rates Harley-Davidson Sell (2.2 out of 10), a call computed from its profitability, cash generation, growth, valuation and balance sheet. It is a research reading, not investment advice.

When does HOG report earnings?

Harley-Davidson's next scheduled report is on Feb 10, 2027. Analysts expect EPS of -$0.61.

What is the HOG price target?

The median analyst price target from 10 analysts is $31.00, with a range of $19.00 – $37.00.

Is HOG Shariah compliant?

Nama's AAOIFI-style screen reads Harley-Davidson as Not Shariah Compliant. At least one of the three ratios or the industry test failed.

Does HOG pay a dividend?

Yes — Harley-Davidson's dividend yield is 2.3%.

Nama Insights

Harley-Davidson (HOG)

Consumer Cyclical · Recreational Vehicles · NYSE

Harley-Davidson (HOG) is a Consumer Cyclical company in the Recreational Vehicles industry. It has a market capitalization of $3.30B and a free-cash-flow yield of 10.5%. Over the most recent reported fiscal year, revenue declined 13.8% and free cash flow per share fell 47.8%. Nama's AI scorecard rates it Sell, 2.2 out of 10. On 12-month momentum it ranks in the middle band of its market.

AI scorecard

Sell · 2.2/10

Clearly negative, short of the bottom band. As of Nov 7, 2026.

Momentum

Middle · +7.2% over 12 months ex. last

Middle fifth of its market on the past year's move.

Shariah screen

Not Shariah Compliant

At least one of the three ratios or the industry test failed.

Off its high

-36.9%

How far the last close sits under the highest price of the past five years.

Market cap	$3.30B
Trailing P/E	—
Price / book	1.2
Price / sales	0.8
FCF yield	10.5%
Dividend yield	2.3%
Gross margin	26.9%
Operating margin	5.0%
Net margin	4.8%
Revenue growth (YoY)	-13.8%
Revenue growth (3-yr annual)	-8.1%
EPS growth (YoY)	-21.6%
FCF/share growth (YoY)	-47.8%
Beta	1.3
Exchange	NYSE
Sector	Consumer Cyclical
Industry	Recreational Vehicles

HOG earnings

Next report: Feb 10, 2027 (Q4 2026, EPS estimate -$0.61). Beat the EPS estimate in 1 of 4 recent quarters.

Quarter	Reported	EPS	Estimate	Surprise	Revenue
Q3 2026	Oct 29, 2026	$0.40	$0.47	-14.9%	$1.08B
Q2 2026	Jul 23, 2026	$0.75	$0.64	+17.2%	$1.23B
Q1 2026	May 5, 2026	$0.22	$0.23	-4.3%	$1.17B
Q4 2025	Feb 10, 2026	-$2.44	-$1.06	-130.2%	$496.16M

HOG analyst price target

Median target $31.00 from 10 analysts, ranging $19.00 – $37.00.

Recreational Vehicles peers

Ticker	Company	Market cap	P/E
BC	Brunswick	$5.00B	17.5
DOO	BRP	$4.60B	11.9
THO	THOR Industries	$4.18B	23.8
PII	Polaris	$3.59B	19.4
PATK	Patrick Industries	$2.53B	18.5
LCII	LCI Industries	$2.38B	11.7

Explore live HOG data on Nama Insights →

Recent Congressional trades

Harley-Davidson trades disclosed by members of the US House and Senate under the STOCK Act. See the full Congress trades board →

Member	Chamber	Trade	Amount	Disclosed
Tim Moore	House	Sell	$50,001 - $100,000	Apr 28, 2026
Tim Moore	House	Buy	$15,001 - $50,000	Mar 24, 2026
Tim Moore	House	Buy	$15,001 - $50,000	Feb 20, 2026
Tim Moore	House	Buy	$15,001 - $50,000	Jan 7, 2026
Tim Moore	House	Buy	$15,001 - $50,000	Dec 19, 2025
Tim Moore	House	Sell	$15,001 - $50,000	Dec 2, 2025
Tim Moore	House	Buy	$15,001 - $50,000	Dec 2, 2025
Tim Moore	House	Buy	$15,001 - $50,000	Aug 5, 2025
Tim Moore	House	Sell	$50,001 - $100,000	Jun 13, 2025
Tim Moore	House	Buy	$15,001 - $50,000	Jun 13, 2025
Tim Moore	House	Buy	$15,001 - $50,000	Jun 13, 2025
Jefferson Shreve	House	Sell	$15,001 - $50,000	May 8, 2025

HOG FAQ

Is HOG a buy?: Nama's AI scorecard currently rates Harley-Davidson Sell (2.2 out of 10), a call computed from its profitability, cash generation, growth, valuation and balance sheet. It is a research reading, not investment advice.
When does HOG report earnings?: Harley-Davidson's next scheduled report is on Feb 10, 2027. Analysts expect EPS of -$0.61.
What is the HOG price target?: The median analyst price target from 10 analysts is $31.00, with a range of $19.00 – $37.00.
Is HOG Shariah compliant?: Nama's AAOIFI-style screen reads Harley-Davidson as Not Shariah Compliant. At least one of the three ratios or the industry test failed.
Does HOG pay a dividend?: Yes — Harley-Davidson's dividend yield is 2.3%.