Nama Insights

RLX Technology (RLX)

Consumer Defensive · Tobacco · NYSE

RLX Technology (RLX) is a Consumer Defensive company in the Tobacco industry. It has a market capitalization of $1.97B, a trailing price-to-earnings ratio of 12.4 and a free-cash-flow yield of 7.5%. Over the most recent reported fiscal year, revenue grew 48.0% and free cash flow per share grew 23.3%. Nama's AI scorecard rates it Buy, 6.6 out of 10. On 12-month momentum it ranks in the trailing band of its market.
AI scorecard
Buy · 6.6/10
Positive, at the low end of Buy. As of Nov 7, 2026.
Momentum
Trailing · -25.1% over 12 months ex. last
Bottom 20% of its market on the past year's move.
Shariah screen
Not Shariah Compliant
At least one of the three ratios or the industry test failed.
Off its high
-72.7%
How far the last close sits under the highest price of the past five years.
Market cap$1.97B
Trailing P/E12.4
Price / book0.8
Price / sales2.9
FCF yield7.5%
Dividend yield6.2%
Gross margin34.9%
Operating margin13.0%
Net margin21.9%
Revenue growth (YoY)+48.0%
Revenue growth (3-yr annual)-11.8%
EPS growth (YoY)+16.9%
FCF/share growth (YoY)+23.3%
Beta1.1
ExchangeNYSE
SectorConsumer Defensive
IndustryTobacco

RLX earnings

Next report: Nov 13, 2026 (Q3 2026, EPS estimate $0.03). Beat the EPS estimate in 1 of 4 recent quarters.

QuarterReportedEPSEstimateSurpriseRevenue
Q2 2026 Aug 14, 2026 $0.03 $0.09 -71.4% $138.15M
Q1 2026 May 20, 2026 $0.04 $0.03 +23.8% $221.44M
Q4 2025 Mar 13, 2026 $0.03 $0.03 -13.0% $162.84M
Q3 2025 Nov 14, 2025 $0.03 $0.03 +0.0% $155.77M

RLX analyst price target

Median target $2.81 from 6 analysts, ranging $2.10 – $3.25.

Tobacco peers

TickerCompanyMarket capP/E
PM Philip Morris International $308.42B 24.1
BTI British American Tobacco $130.83B 33.5
MO Altria Group $126.62B 13.5
TPB Turning Point Brands $1.32B 22.0
AIIR AIR Global $1.16B —
UVV Universal $1.02B 37.6
Explore live RLX data on Nama Insights →

RLX FAQ

Is RLX a buy?
Nama's AI scorecard currently rates RLX Technology Buy (6.6 out of 10), a call computed from its profitability, cash generation, growth, valuation and balance sheet. It is a research reading, not investment advice.
What is RLX's P/E ratio?
RLX Technology trades at a trailing price-to-earnings ratio of 12.4.
When does RLX report earnings?
RLX Technology's next scheduled report is on Nov 13, 2026. Analysts expect EPS of $0.03.
What is the RLX price target?
The median analyst price target from 6 analysts is $2.81, with a range of $2.10 – $3.25.
Is RLX Shariah compliant?
Nama's AAOIFI-style screen reads RLX Technology as Not Shariah Compliant. At least one of the three ratios or the industry test failed.
Does RLX pay a dividend?
Yes — RLX Technology's dividend yield is 6.2%.